AI Insights · Timothy · July 2021
Top 5 Social Networking Apps in Russia: Q2 2021 Performance
Explore the performance of the top 5 social networking apps in Russia during Q2 2021, including trends in weekly downloads, revenue, and active users.
During the second quarter of 2021, the top social networking apps in Russia showed varied performance across weekly downloads, revenue, and active users. Here's a detailed look at the key metrics for each app:
VK: social network, messenger saw its weekly revenue fluctuate between $600K to $664K, peaking at $664K in mid-June. Weekly downloads remained relatively stable, mostly hovering around 200K, with a slight peak at 220K in the last week of June. The app maintained a high level of weekly active users, though there was a gradual decline from 83M to around 81M by the end of the quarter.
Odnoklassniki: Social network experienced weekly revenue ranging from $76K to $110K, with the highest revenue in late April. Weekly downloads showed minor fluctuations, generally staying around 95K to 110K, peaking at 110K in early May. Active users saw a slight decline from nearly 10M to around 9.2M by the end of June.
Mamba: Dating, Meet New People had steady weekly revenue between $57K and $65K, with minor variations throughout the quarter. Weekly downloads displayed an increasing trend, peaking at 66K in late May. Active users slightly decreased from 1.05M to around 981K by the end of June.
ДругВокруг: чат и знакомства showed a consistent rise in weekly revenue, starting at around $18K and reaching up to $26K by the end of June. Weekly downloads increased from approximately 56K to 67K. Active users remained relatively stable, fluctuating slightly around 700K.
BIGO LIVE-Live Stream, Go Live reported weekly revenue between $15K and $31K, with the highest revenue occurring in late April. Weekly downloads showed an upward trend, peaking at 54K in early June. Active users fluctuated slightly but remained around 330K throughout the quarter.
These insights are based on data from Sensor Tower. For a more detailed analysis, visit Sensor Tower's website.